Currently, there are more than 380 Lin’an roasted nuts. Hu Xiaoming, the secretary general of Lin’an roasted nuts industry association, said that, in 2012, the government orders accounted for about 30% of the total sales. Since last year, the official orders from the government and the enterprises are reduced sharply. As a result, this year, the roasted nuts enterprises represented by pecan began to change management ideas, taking the mass consumer line and improving sales obviously.

    "This year's pecan price per 500g is generally between 45 to 60 Yuan, which is about 5 Yuan lower than last year. The price will be different as different particle size and quality of pecans: boutique pecans (diameter of more than 2.0 cm) price is 55 to 60 Yuan per 500g; medium pecans (diameter of 1.9-2.0 cm) price is 45 to 50 Yuan per 500g; and small pecans are made into bags of walnuts. ” said Hu Xiaoming.

    "In the ‘double 11’ that just passed by, the web sales of Lin’an reached 80 million Yuan, of which 70% are roasted nuts, reaching sales of more than 50 million Yuan. " Related responsible of Lin’an Bureau of Commerce told the reporter.