In order to promote the brand of agricultural development of our country, our country will explore to build the system of agricultural product brand directory and include the most influential and the most valuable brand into the national brand directory for regular release and dynamic management.

On the news conference of the Chinese Agricultural Product Brand Development Research Report hosted by the Ministry of Agriculture on 3^rd, the director Zhang Hecheng expressed that the branding has become a core symbol of agricultural modernization, and the acceleration of the construction of agricultural brand has become an urgent task to transform the mode of agricultural development and accelerate the modern agriculture.

According to introduction, in recent years, the registered trademark number of agricultural products in China rose to 1.2515 million in 2012 from 0.60 million in 2008. However, due to late start and poor foundation of agricultural product brand construction in China, influence of most brands still stay in local areas, and there are no competitive brands in the world.

Zhang Hecheng expressed that, the Ministry of Agriculture has organized the expert group to perform systematic analysis and thorough research and formed the Research Report on Development of Chinese Agricultural Product Brand, which has answered the major problem of the development of the agricultural brand. To promote the brand agricultural development, it is necessary to focus on planning of the top-level design of the modern brand agriculture; improve the agricultural brand cultivation protection mechanisms, and speed up the guidance to all kinds of enterprises, professional cooperatives and other market main body to create their own brands. In addition, it is necessary to protect intellectual property rights and create the public brand development system of agriculture in China.