As ACB News reported, Ms. Lynne Ziehlke, Marketing Manager of Australian Macadamia Societ, said the target group of nuts promotion activities are potential consumers in first-tier cities such as Beijing, Shanghai and Guangzhou.
At present, the total China-oriented export volume of Australian macadamia accounts for nearly 1/4 of total outputs in Australia. The investigation shows the nut food market opportunity in China is worth of digging for a long time. With macadamia nuts market in China expands, the consumption increases rapidly. “Australia is not the only country aiming at expanding Chinese market. However, our target is to take the high-end nuts market in China”.