According to Japanese media, China’s demand of Japanese products is increasing rapidly. In 2015, the China-oriented export of Japanese soft drink in 2015 increased to 3.5 times than that in the previous year, while export of apples reached 2.1times. The increase of Chinese tourists visiting Japan seems igniting popularity of Japanese foods. One the one hand, under background of cross-border e-commerce popularization, in order to attract the “shopping customers” from China, the competition among Japanese food enterprises will become fiercer.