Premier Li Keqiang chaired a State Council Executive Meeting on Aug. 24, and arranged work on improving the standards and quality of consumer goods, increase the effective supply of Made in China and meet the demands of consumption upgrading.

Using advanced standards to promote the quality of consumer goods and to push the upgrading of equipment and manufacturing is the key to implementing “Made-in-China 2025”, pushing forward Made in China to high-end and industrial development, as well as an important means to facilitate supply-side structural reform. Leveraging the huge market in China, it will produce multiple effects like increasing effective demands and improving the quality of people’s lives. It was decided at this meeting that we should focus on general consumer goods areas which are closely bound up with people’s lives and generate great consumer demands, such as food, household appliances, consumer electronic devices, decoration, clothing, cosmetics, daily chemicals, articles for women, children, the old and the disabled, culture and education and leisure goods. We also should give full play to the market mechanism and the dominance of enterprises, and establish a new standards system in which government-led standards making develops coordinately with market-led standards making.