Because of leadership of Nut Industry Committee for China Food Industry Association and after over ten months’ preparation, Chinese Nut health Day established by Chinese Nut Industry on 17th September, 2016 started on 12th September and ended perfectly on 25th September! This activity is an unprecedented success that has great social influence as a landmark. The success owes to the whole industry! We want to express our gratitude to people from all walks of life for their care and support and to all our colleagues from the whole industry for their hard work!

That the activity is an unprecedented success that has great social influence is demonstrated in three aspects:

Firstly, over 70 million people took part in this activity and accepted the diet concept of “A handful of nuts a day keeps the doctor away”. The participant number and its influence have made unprecedented contribution to the industry.

1. The number of participants for opening ceremony press conference on 12th September is over 2 million.

2. During 13th and 16th September, thousands of people on and off line got to know the Chinese Nut Health Day Activity on 17th September and accepted the diet concept of “A handful of nuts a day keeps the doctor away” through hundreds of on and off line media’s reports at levels of central government, province, city, association, industry and enterprise.

3. During the Consumption Experience Day from 17th to 25th September, more than 70 million on and off line people took part in this activity.

Secondly, the wide spread of nut health concept on 17th September has raised the wave of consumption experience, thus resulting in great increase of nuts and seeds.

Thirdly, the activity is highly spoken of by the industry and the community and greatly improves the industry’s public image and social influence.