In recent years, with improvement of living standards of Chinese consumers, the consumption level increases thereupon. The snack food market in front-tier and second-tier cities shows vast potential for growth.
　As e-business and traditional retail business develops and internationalization progress accelerates, consumers become more rational when shopping. Products with sense of identity and better experiences are best accepted by markets. The consumption upgrading is the general trend. However, it does not mean consumers surely buy the most expensive products.
   

Targeting at front-tier and second-tier cities and e-business channels, snack food can better meet different product appeals of consumers.