The sales outcome of the new product is remarkable and the advantage of the business division system has showed. The sunflower seed product is the main product of the company, occupying about 69% of the revenue for the first half year of 2016. However, the growth speed has slowed down gradually due to the saturation of the sunflower seed market in recent years. Based on such situation, the company has increased the richness of the sunflower seed product by launching the new products constantly to satisfy the consumers' diversified needs, thus finding out the new growth point for the revenue of the sunflower seed product. The sales volume of the tree nut was only RMB20, 000,000 in 2015 but increased very fast in 2016.The sales volume of the tree nut has grown rapidly in recent years by virtue of its relatively high nutritive value with the speed ranking top among various snack categories. Qiaqia Food Co., Ltd. will also pay more attention to the development of the tree nut products.