One expert engaged in the nut industry for more than ten years revealed: “The Spring Festival is the peak of the nut consumption all year round. Basically, the sales performance of the two months around the Spring Festival can occupy 50%-60% of the sales amount of nut enterprises all year round. During this period, whether the distributor, marketplace, e-commerce store or club will spare no efforts. Both the manufacturers and merchants will also stock up in advance.”

Nuts with largest sales are still the peanuts and sunflower seeds

Along with the consumption level improvement and merchant’s consumption education, the consumers have known more and more nut varieties. The consumers have been very familiar with the sub-categories such as the badam, macadamia nut, pecans, hickory nut, etc. However in practice, the offline investigation & statistics results indicate: The categories with largest sales are still the sunflower seeds and peanuts.

Whether on the dining table during the Spring Festival, in the tea house or on the wedding celebration banquet occasion, most consumers still will choose to provide the conventional varieties – sunflower seeds and peanuts. After all, these two varieties are of the best cost performance with the highest product taste acceptability. If there are not the sunflower seeds and peanuts sold in the marketplace when the Spring Festival approaches, the consumers definitely will feel strange.”