The seven-day holiday during the Spring Festival is the world’s largest population migration activity and the “food and amusement” festival of people. The data released by the Ministry of Commerce showed that, during the Spring Festival (New Year’s Eve to the sixth day of the Chinese Lunar Year) of 2017, the sales volume of the national retail and catering enterprises achieved about 840 billion yuan. The consumption figure was increased by 11.4% when compared with 754 billion yuan in 2016, and it also hit a new consumption record of the Spring Festival over the years. According to 1.375 billion population in China, it means that the consumption per capita was 610.9 yuan during the Spring Festival.

Nut snacks

The nut is the best-selling, with more than 6 nut products per capita

Alibaba’s consumption data of the goods for use during the Spring Festival of showed that, the consumption proportion of the snack data in the food category had a further growth. For the sales amount of 2017’ Festival of the Goods for Use during the Spring Festival, the snack nut sales volume accounted for 47.25% of the food category, with 6.5 nut products per capita. Among them, only Be&Cheery sold 20 million nut products, and it means that, if calculating by 1.5 kg/gift box package on average, the foodies had “eaten” 30000 tons of nuts during the Spring Festival.

Jingdong data also showed that, For the sales amount of the goods for use during the Spring Festival of 2017, leisure snack, nuts, roasted seeds and nuts and wine had become best-selling products. For the sales volume proportion, nuts and roasted seeds and nuts accounted for 22%, leisure snacks accounted for 31%, and wine accounted for 13%.