As reported by the Central Radio Station News of the Voice of
China, total sales of well-known retail brands in China in 2016 reached 20
Billion Yuan according to statistics.
In
recent years, domestic snack food brands have come into the market successively.
Snack food franchised stores along street are more. According to incomplete
statistics, the sales of well-known retail brands such as Laiyifen, BESTORE,
Yanjin Store, Three Squirrels, Be & Cheery and Missing You reached RMB 20
Billion Yuan.
As
predicted by China Food Industry Association in China Snack Food Industry Development Research Report, by 2019, the
output value of China snack food industry will reach 1.99 Trillion Yuan, and
small variety snack food output will reach 1.04 Trillion Yuan. Meanwhile,
currently domestic snack food industry scale degree is low, the industrial
concentration ratio of top ten snack food brands is only 30%. With industry
becomes more mature, the leading enterprises are expected to share considerable
bonus in the future.