“We never sell those we don’t eat to consumers”. Every Shinho employee was impressed by these words twenty years ago when Sun Deshan came back to Yantai after leaved overseas for years and created Shinho Company. These words become mental strength for sustainable development of the Company. From the single product of sauces to a leading food company in Yantai and even in China, Shinho is leading upgrading of condiment industry in China.

Protect food safety

The reporter knew from the interview that Shiho has been actively participating in food safety activities for years, and taking the lead among food enterprises in CHINA. Shiho creates a professional and scientific food safety guarantee system. It not only owns the first laboratory approved CNAS certification in the industry in China, but also realizes TOM modern food safety management “from farm to table”.

Firmly insist on charity

Since its foundation, Shiho has actively involved in various social benefit activities and led employees to give back to society. By assistance of China Development Foundation, Shiho helps poverty-stricken areas in Xinjiang and Tibet; by cooperation with United Nation food nutrition enrichment alliance, and food nutrition enrichment office of International Disease Control Center, Shiho solves dietary balance problems for people at different ages; by allying with over 50 fixed institutions in over 20 cities in China, Shiho directly helps weak group. Speaking of charity, Jiang Junwu, the Deputy General Manager of Shiho said the true charity does not lie in amount donated, but an opportunity to others for a new start.

Bring Chinese flavor to the world

From single products of condiments to concern of consumers’ foods, Shiho wishes to concern families, environment and the society by meeting demands of different consumers through multi-brand strategies, and by creating food ecological system, and pushing good education. Shiho aims to push new trend of healthy life, set up new industrial benchmarking and win trusts of global families.