On Feb. 28, 2017, as reported by LINKSHOP, online brands such as Three Squirrels and Be&Cheery frequently develop toward physical stores; on March 3, 2017 SINA Finance reported Three Squirrels smashed its physical store in Suzhou for redecoration. The development of two events makes everyone realize the online crisis of e-business brands is on its way.

Insiders believed the online snack brands collectively explored new mode of physical channels because, on the one hand, the pressure of capital market is increased, online price competition eased gradually and enterprises have enough strength to explore new channels; on the other hand, bottlenecks occur for online operation in aspects of flow cost and growth range. It is necessary to seek for new breakthrough point.