“How does the world think of Chinese food nowadays? Chinese foods are not safe. In recent years, after multiple times anti-dumping, Chinese people buy imported foods rather than domestic foods. After the “Sanlu Milk Formula” event, tens of millions profits are earned by foreign brands. Chinese people buy imported formula milk, increasing 20%~30% every year. For long, what is the future of Chinese food industry? How to make China stronger by industries?” Yu Ruifen, the President of LYFEN asked these problems continuously.

These problems are from one family letter. In the last year, Yu contacted “Wang Yangming Philosophy of the Mind”, and was attracted and affected by “learning by doing, explaining the mind by conscience”. Therefore, She joined in Conscience Courtyard which divides entrepreneurs to groups. Group members will learn to share and write family letters.

For that in LYFEN partner summit forum held during April 6-April 7, 2017, a special link was arranged. LYFEN organized nearly 200 suppliers to learn “To Conscience” on one day to know outstanding intelligence in classic quotations of Mr. Wang Yangming.

“We can save and invograte China as long as all businesspersons, food industry enturepreneurs jointly create conscientious enterprises, set up conscientious value chain, and push healthy development of benign operating chain”, said Yu Ruifen.  

In the past 17 years, LYFEN has been also religiously devout and revered toward food safety, and always producing foods by “craftsmanship”.

LYFEN insists on “craftsmanship”, and strives to build “product quality – conscientious value chain” and “business operation - benign value chain”. It has established 24 quality management lines to strictly control quality from every link including commodity product and circulation, and has set up quality control system including tour inspection, special inspection, stationed inspection, second party audit and third party audit.

Moreover, Yu always concerns production experiences of quality foods in Japan, Korea and other countries. Therefore, every year, she led suppliers to survey globally excellent food manufacturers. “We can produce foods as good as that in Japan, Korea and Taiwan as long as our suppliers are willing to produce by real stuff”, said Yu.

On activity site, LYFEN led suppliers made vows about conscience.

As a leaidng brand of snacks in China, LYFEN takes “building conscientious project and moral industry” as its mission, “leading suppliers and the industry to push benign development of Chinese food industry” as target to provide healthy, fan and delicious food to consumers, make positive contribution to the society, and boost development of the industry.