On April 21, Three Squirrels Co., Ltd. officially issued prospectus to plan to list growth enterprise market. Financial data shows Three Squirrels realized 4.423 Billion Yuan income in 2016, increasing 116.47% on year-on-year basis; net profits realized 237 million Yuan, boosting 2535%.
　　Such an outstanding performance amazed the insiders. Nonetheless, it also faces many risks. Beijing News found in the prospectus that currently Three Squirrels mainly faces operating risks such as single sales channel, over high proportion of nuts, and crowded shopping season, and the costs such as marketing fee for e-business platform, commission fee, and logistic fee stay at a high level.
　　Hong Tao, the President of China Food Agricultural Products) Safety E-Business Institute, said that snack food e-business enterprises represented by Three Squirrels fought for market by buying data flow and low price, and neglected input in product research and development. However, after financing for listing, enterprises must strengthen inputting in core costs such as food safety and quality control and innovative research and development so as to realize benign development of brands.