“Laiyifen” is a brand subordinated to Shanghai Laiyifen Co., Ltd. and adopts the development mode of “regular chain franchise” for market expansion, spreading in Shanghai, Jiangsu, Zhejiang, Shandong and Hubei. The business mode of “Laiyifen” mainly sells leisure food by chain regular stores. The sales mode contains direct-sale store directly facing consumers, supplemented and supported by group buying, online shopping and phone shopping.

After “Laiyifen” acquired vast success offline, it gradually targets at online market, and starts deploying e-business field, such as Tmall and JD so that Liyifen clients can get food in home and offices without going to physical stores.

During entering online market, “Laiyifen” chose Shopex ERP as its important partner. Relying on Shopex, “Laiyifen” realized complete synchronization of orders and inventory. When facing large amount of orders, it can use batch printing functions and print orders and delivery sheets completely in a short time so as to greatly improve job efficiency and delivery speed.