The “June 18 Shopping Festival” is around the corner. The largest leisure snack food brand in China, Be & Cheery also starts the great promotion in the middle of the year, and returns to consumers by large preference in the entire June.

The startup of Be & Cheery’s June 18 Festival marks the cooperation between it and JD hits a new high. Be & Cherry will participate in every link of JD as well-known quality brand of snack food.

It is known that June 18 Festival starts from the anniversary of JD, the famous e-business platform. In the entire June, JD will push a series of large-scale promotion activities, in which, on June 18, JD provides the most preferential promotions. 

From June 1 to the end of June, Be & Cherry pushes themed preferential activities of “188-100” on JD platform, and provides dried and preserved fruits such as macadamia nut, dried mango, pecan, and nuts gift box, and launches customized product “Foodie Box” 7-bag gift box.

Be & Cheery has cooperated with JD for a long time. On Jan. 5, Be & Cheery landed JD Super Brand Day activity. On that day, JD was inclined to Be & Cherry, and made it “occupy” JD website. It is worth noting that that is the first super brand day of JD to cooperate with leisure food producers, showing highly affirmation and support of both parties for each other’s brand influence.