Report released by Specialized
Committee for Nuts and Roasted Seeds of China National Food Industry
Association (CNSA) shows the main operating income of scale and above
enterprises in nuts and roasted seeds industry reached CNY132.7 billion in the
entire year of 2016, increasing 9.2% year on year, higher than growth rate of
food industry in China.
BESTORE
as the leading enterprise in domestic snack food industry launched key new
products in the summit.
CNY132.7
billion nuts market to be shared
“A handful of nuts every day are good for health”. The nature of health of nuts
is mentioned repeatedly in the summit.
Nowadays,
the diet structure of Chinese people is changing deeply.
With improvement of consumption
level and speedup of consumption upgrading, consumers’
cognition is changing from “delicious food” to “healthy food” in
past a few years.
Online/offline competition: Nuts industry ushers in
new reform
The market is larger and
meanwhile competition in nuts industry is fiercer.
On
the one hand, online consumption keeps growing and the market is to be further
dug; on the other hand, the peak sales season under existing consumption habits
is too centralized, and brands are gathered. The online and offline competition
is fierce.
Who is the leader and what is the consumption trend in
future nut market?
To occupy the market, each brand
competes fiercely in channels, varieties and creativity. The nut industry must
usher in a new revolution.
Returning to “Massive
Health”: BESTORE Launches “Sea Salt Nuts”
In the summit, BESTORE launched
series products of “sea salt nuts”, and won the honor of
“Brand with Health Value and Innovation Value” in the industry, leading the new
round consumption upgrade of nuts industry.