Daily nuts, as representative of green and healthy snacks, are becoming a life style like eating fruits and drinking milk. Snack food enterprises such as Be & Cheery and BESTORE are entering to this market. E-business platforms such as Tmall also have higher expectation for daily nuts. A series of changes show change of new consumption style in retailing market.

A new market that all snack food producers, e-business platforms and retailers all emphasize on

“Daily nuts” are becoming popular in China as “new snack s”. “Daily nuts” are also known as “mixed nuts”, and are mixed snack food with raw materials of nuts and dry fruits. Since it advocates scientific proportion complying with dietary pattern, it makes a wave in snack food field.

In certain sense, daily nuts are becoming representative variety of new retailing in snack food field. Therefore, the segmentation market has large amount vertical and comprehensive domestic and overseas participants.

Be & Cheery recently launches the product “Fresh in 90 days” comprising 30 bags with fixed quantity, 25g per bag. Every day one can enjoy one bag. The macadamia nuts in the products are from Australian plain, almonds and pistachios are from US California, cashews are from Binh Phuoc Province, Vietnam and walnuts are from Aksu, Xinjiang.