With high-speed growth of nuts and roasted seed industry, Qiaqia deploys high-end tree nut market. The snack food consumption upgrades, and compound growth rate of sales in nuts and roasted food industry from 2005 to 2016 is 19%. The sales volume in 2016 is CNY132.7 billion, increasing 15% year on year. After failed in the first attempt on multiple varieties products, Qiaqia reconfirmed nuts and roasted segmentation –tree nuts, which have higher cooperative performance, as its strategic objective. The Company has incorporated agricultural plantation respectively in Baise of Guangxi and Chizhou of Anhui in 2013 and 2014, covering upstream industrial chain of tree nuts. In the future, with completion of layout in raw materials, the Company can enjoy high profits brought about by low costs.

The sunflower seed market becomes saturated. The growth points of sunflower seeds products shall be dug. The proportion of sunflower seed market in nuts and roasted seeds is reducing gradually. In order to cope to sunflower seed market structure upgrading, the Company positions sunflower seed products aiming at different consumers and strives to explore new products under endeavors of each business department; on the other hand, the Company cooperates with Ctrip and China Auto Rental to actively make innovation on IP and realize IP commercialization, and meanwhile introduce larger flow inlet to the Company.