Recently, Jingdong Xintonglu and Qiaqia Food signed the 2018 strategic cooperation agreement and held the ceremony of first exclusive release of “Qiaqia·Xiaodaigua” via Jingdong Xintonglu. As the first exclusive customized product of Jingdong Xintonglu and Qiaqia Food, “Qiaqia·Xiaodaigua” will be sold in Jingdong Zhangguibao Platform on January 29. Jingdong Xintonglu and Qiaqia Food will combine superior resources of both of them and make the foray into the snack market via powerful combination so as to satisfy the increasingly individualized needs of the consumers in the unbounded retail era and achieve the win-win situation of both brand and channel.