For the food industry, the spring festival shopping period is the most important peak season of the year. Along with the release o f new consumption energy, rapid rise of new consumption groups and new commercial reform in the Internet era, the Spring Festival is also endowed with the richer connotation.

Recently, Bestore announced to launch the “online virtual AR Spring Festival customs street” jointly with Alibaba, another attempt by Bestore on the new retail based on the smart store, big data platform, etc. after connecting online data with offline data.

AR Black Technology + Scene Marketing

The content presentation of the Spring Festival customs street this time was set by Bestore based on the big consumer data. See through clearly the behavior changes and decision-making scenes of new-generation consumers via the data enablement and scene digging, thus providing individualized products and services under different scenes.

“This street equals to a customized 3D brand of Bestore. We made the Spring Festival shopping street based on the three scenes: Small talks in holidays & festivals; Spring Festival self-rewarding; necessary souvenir for relatives and friends visiting.” According to the understanding of Shen Kaijun, Director of Bestore E-commerce Marketing Department, the new retail is the data-driven pan-retail form with the consumer experience as the orientation.