Be&Cheery’s 400 million - built headquarters base was officially opened in August 16, 2017.

For Be&Cheery, it is worthwhile to establish an intelligent comprehensive base including R & D, production, storage, logistics and product control with 400 million. It is not only because the Be&Cheery’s headquarters base can carry the annual output value of more than 4 billion, 6 billion or even 10 billion, it also indicates that the full supply chain of the Be&Cheery has been nearly mature, and the new retail layout is accelerating.

Since the opening of e-commerce channels in 2010, the brand of grass flavor is both young and mature in the last 8 years.As one of the wings of the brand, its warehousing logistics is growing and powerful.Be&Cheery has built 11 warehouse bases, which will greatly improve the efficiency of distribution with the Jingdong warehouse.Together with a huge headquarters base, the warehouse logistics supply chain of hundred grass flavor has been able to meet the great development in the future.

When the online warehousing logistics is mature, those physical stores will be reopened which were closed 7 years ago in order to conform to the development of the times.In April 2017, the official announced that the Be&Cheery will return to the offline.Under the offline market, Be&Cheery reached a cooperation with Alibaba retail in July, arranged the offline incremental market, and opened its offline retail layout. The goal is: "one city, one store".

With big hand, Be&Cheery costs 400 million to build the headquarters base, multi storage, multi logistics, 24 hours all the year delivery, creates a unique supply chain. The new retail pattern of "one city and one store" is starting.What will be the next big action of Be&Cheery? Let's wait and see together.