China has become the largest nuts and roasted seeds production and consumption power in the world, and meanwhile the nuts and roasted seed industry increases the fastest. On April 17, Weng Yangyang, the Executive Vice Chairman of CNSA and her delegation visited Be & Cherry, and communicated deeply. Both parties said to make joint efforts to push industrial upgrade and bring more scientific and healthy product experiences to consumers.

Push nuts deep processing and product branding

Weng highly praised the significant contribution made by Be & Cherry to nuts and roasted seeds industry during high speed development. After entered the internet, Be & Cheery has developed a product mode centering at nuts and covering full categories of snacks, and accumulated advantageous foundations such as product R&D, supply chain system, warehousing logistics and client services to drive rapid healthy development of the industry and the market. 

In the past two years, Be & Cheery made progress of nuts deep processing and product branding, and successively launched 300° large opening macadamia nut, nut Zongzi and moon cakes, which are greatly popular among consumers. What is worth mentioning is that in 2016 Be & Cheery pushed IP single product “Baobaoguo” (walnut in red dates) and “Renrenguo” (mixed nuts). These two nuts products brought new enlightenment to the industry in naming, appearance or way of marketing.

The person in charge of Be & Cheery introduced as in 2017 Be & Cheery would, under support and guidance of CNSA, continuously create more strength of power and better customer experiences, deeply dig industrial value of nuts, and urge sustainable and healthy development of nuts industry in China.