The 2017 “Sept. 17 China Nuts Health Week” Opening Ceremony & Summit Forum, which is initiated by Specialized Committee for Nuts and Roasted Seeds of China National Food Industry Association (hereinafter referred to as CNSA) and created by China Nuts and Roasted Seeds Industry, was held successfully in Hangzhou International Expo Center on Sept. 16, 2017. The grand gathering won high attention and praise of all sectors of the society and the entire industry. On that day, nearly one hundred media throughout the country reported the grand event in hundreds of news manuscripts. Toutiao, official website of Zheshang Magazine and website of www.wzs.org.cn carried out whole process live broadcast and rebroadcast. The best moments are also forwarded by platforms such as Youku and Tudou.

Reliable statistical data shows hundreds of millions people concerned opening ceremony and receiving propagation of “a handful of nuts a day are good for your health” in online and offline ways on the day of opening ceremony, as double as those on the same day last year. For online approaches, the event was propagandized by nearly a hundred of websites and print media from multiple levels and angles by many ways such as www.csnc.cn, WeChat Official Account OF CNSA, JD We Media, industrial enterprises We Media as well as other media; for offline approaches, Sept. 17 posters and logo are pasted to thousands of shops of Three Squirrels, BESTORE, and Laiyifen to propagandize the scientific diet idea of “a handful of nuts a day are good for your health”, and push sustainable healthy development of nuts and roasted seeds industry in China while leading all the people to set up scientific diet structure and improve health condition.