Thanks to the increase of the purchase price and the increase of the national subsidies, the soybean planting area in China has increased for 3 years in a row. It is expected that the soybean will yield 15.8 million tons this year, reaching the highest level after 2006. However, the "selling hard" issue and low price competition still plagues farmers and the domestic soybean industry. Domestic soybean processing enterprises need to unite the strength of all parties, establish brand image, and expand the food processing business, to exert the consumption advantage of domestic soybean.
　Domestic soybean is a healthy edible plant oil source and high quality plant protein resources, which is known as "the meat from the land, the king of nutrition". More than 80% of the domestic soybeans are processed into soy bean products and condiments. Under the influence of imported soybeans, after many years of exploration, the domestic soybean industry has explored a characteristic development road to mainly satisfy the edible product consumption. However, at the same time, the lack of the local brand also restricts the development of the industry. It is urgent to establish "Chinese soybean" brands, so that the domestic soybeans can meet the domestic demands and expand the international market continuously.