On Sept. 17, the “Sept. 17 China Nuts Health Week” initiated by Specialized Committee for Nuts and Roasted Seeds of China National Food Industry Association (hereinafter referred to as CNSA) was started in Wuhan. The White Paper of China Nuts Consumption Trend in 2018 released jointly by Tmall and Kantar Worldpanel on site shows the sales volume in all channels of nuts market in 2017 increases 16.3% compared to that in 2016, and the growth speed of mixed nuts exceeds 200%.

Under such background, brands including Chacheer, Be&Cheery and Laiyifen have successively launched Daily Nuts products, which promote the concept of healthy snack foods with independent small bags, and successfully earn consumers’ favor. Under the category of comprehensive nuts in Tmall, the transaction proportion of Daily Nuts has exceed one fifth, and become one of the major driving forces for growth of this category.

The quality priority shall rely on technical guarantee. As introduced, in recent years, Chacheer has kept strengthening basic scientific research of nuts and roasted seeds. The “Key Technologies and Industrialization of Dry Nuts Storage and Processing Quality Warranty” project it led won the second prize of National Science and Technology Progress Award. The Daily Nuts with “small yellow bag” have become the primary brand selected into such plan for the category of daily nuts. During the Nuts Health Week, the “small yellow bag”, walnut-flavor sunflower seeds and caramel-flavor sunflower seeds won the honorable title of Brand with Health Value and Innovation Value in China Nuts and Roasted Seeds Food Industry.

It is known that as of the first half year of 2018, the revenue from “small yellow bags” has exceeded CNY400 million. This product has become the third major growth point of Chacheer. It is foreseeable that as consumers value more life quality and food nutrition value, the daily nuts category will become the new “battle field” for leading snack food enterprises in the future.