Recently, the first China International Import Expo (CIIE) was held in Shanghai, and become a global focus. State exhibition, enterprise exhibition, trade forum, high and new products… all attended.

Among them, Laiyifen is undoubtedly the most brilliant star enterprise.

As a member of large-scale retailer alliance of Shanghai Trade Delegation, Laiyifen’s intentional purchase amount exceeds RMB 100 Million. In the meantime, it introduced its imported brands: Youngme, which shows the “ambition” of globalization strategy of Laiyifen, and also opens the way to create “global snack food kingdom” according to outside evaluation.

In CIIE, Laiyifen and its imported brand “Youngme” acquired praise of the media and industrial experts. Over 60 mainstream authorized media such as central media (CCTV News, CCTV2, CCTV13, Xinhuanet, China Daily, CNR, China Internet Information Center), financial media (CBN, China Security, Hexun, 21st Century Business Herald, Securities Daily, Financial World, Financial and Investment) as well as Shanghai Observer, Wen Wei Po, the Paper and IYIOU.