In the morning of Nov. 19, Ms. Weng Yangyang, Senior Vice Chairman of CNSA, and her delegation surveyed Beijing Zhenweifang Food Co., Ltd., and discussed deeply with Ge Yunbing, the Chairman about future trend of the industry and prospect of enterprise development.

Weng and her delegation were received warmly by Chairman Ge, and visited the production workshop, warehouse and administrative office building with accompany of Mr. Ge. Mr. Ge introduced the future planning and vision of the entire park zone, and introduced history, product design, quality, market orientation and marketing situations of every brand in the product exhibition hall. During the visit and conversation, the delegation deeply understood the hardships that the enterprise went through and the persistence of Mr. Ge for the career. It is the persistence that leads to the achievements of the large-scale enterprise with annual output of over 100 million.

Zhenweifang has valued control over product quality, and kept making innovation in years. While acting as agents of other well-known brands, it has created its own independent brand.

Ms. Weng Yangyang is confident about the future development prospect of the enterprise, and meanwhile put forward suggestions and opinions in further improving food safety and enterprise management level, as well as brand cultivation, targeted market orientation and new retailing mode exploration.