The super well-known brand “Snack Food Kingdom” lands in Fujian Province. Those who once visited Fujian said Fujian is a city of gourmet containing various local snacks, such as Liancheng Baiwu Duck, Longyan Peanuts, Changting dried bean curd, Shanghang dried turnip, Wuping dried pig gall, and Hetian chicken. As a dreamy heaven of foodies, various foods gathering flavors across China and even overseas. “Snack Food Kingdom” Laiyifen’s arriving at Longyan City, Fujian Province offers the flavor of Jiangnan to Fujian, contributing to another gourmet place.

As the snack food brand listed in A share in China, Laiyifen owns nearly 2700 direct sales and franchised stores in China covering 17 provinces and cities such as Shanghai, Jiangsu, Zhejiang, Shandong, Anhui, Hubei, Beijing and Tianjin. In 2018, Laiyifen invited Hu Yitian as its spokesperson to cope to young customers born after 1990 and 2000.