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Recently, aiming at shopping demands during
the Spring Festival, the snack food brand Be&Cherry launched palace nuts
gift box series jointly with the Summer Palace.
The “Octangle Gift Box” simulates the Tower of Buddhist Incense constructed
by Emperor Qianlong. The design is inspired by the mythical creatures
guarding the azimuth in China, and supported with dragon patterns. The box
looks delicate and noble. The other product, “Blossoming”, is designed by
following the rosewood-made wardrobe with top box engraved with dragon
pattern collected in the Summer Palace. The entire product is designed as
cabinet type, and meaning the “noble people”. It is worth mentioning that the
brand selects the nuts as tributes to the Emperor in ancient times and puts
their into the gift box according to historical records.
The entire design show the classic Chinese style. Be&Cherry creates the
gift box for the Spring Festival with both cultural connotation and fun for
the youth. The “traditional Chinese fashion” defines the new sense of the
Chinese Spring Festival and also provides novel and connotative gift
plans. It is known that the products
series will start selling in Be&Cherry Tmall Flagship Store.
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