In the press conference on Jan. 7, BeStore announced its industrial status of “leader of nationwide sales for three consecutive years”, launched the “twelve classic high-end snack food gift boxes” designed by the winner of global three design awards and well-known designer Pan Hu, and declared that Chris Wu, the signed actor, singer and producer became the new spokesperson of the brand. Meanwhile, it put forward the brand strategy and enterprise strategy of “high-end snack food”, and integrated as “high quality, good appearance, better experience and spiritual satisfaction”.
Yang Hongchun said in the press conference that BeStore has always developed snack food products according to high quality standards in the past 12 years, including selecting the best raw materials and performing the strictest product control standard and supply chain review mechanism. BeStore’s proposing the strategy of “high-end snack food” is to refine former experience and achievements and form strategic focus inside the enterprise. In the meantime, the enterprise will upgrade the industrial chain to meet the improving expectation and demands of consumers for snack foods.