Since the birth of the small yellow bag, it has been performing well and has been expected by Qiaqia Food from the beginning. In 2017, Qiaqia Food officially launched the small yellow bag “Daily Nut” and Set It as the Next “Big Single Product”.

Excellent Quality, Fresh Strategic Escort

Qiaqia nuts refuse to be processed on behalf of others. Its raw materials are selected globally. Key raw materials are transported through the cold chain in summer to ensure freshness. After arriving at the factory, they will go through low-temperature cleaning, baking and other steps. The factory introduces TPM system. Oxygen inhalant and desiccant are put into each bag of products and nitrogen-filled packaging is used. The shelf life is set at 8 months……

Insight into the Market, Fancy Marketing Triggers Qiaqia’s Yellow Bag

At the communication level, Qiaqia Xiaohuang Bag has tried a lot of interactive and embedded marketing, with considerable results. In 2018, it played fancy marketing with the popular TV series Voyage. Since its launch on June 18, 2018, the popularity of Voyage has continued unabated. As of August 21, the total number of single-platform network broadcasts has exceeded 14 billion.

Chen Xianbao, chairman of the board of directors of Qiaqia, once said that he would invest 100 million yuan in the marketing of small yellow bags in Qiaqia in the future. This year, there will be more than 20, 000 Mini shows offline and 40, 000 in fiscal year 2019.

Global Layout, Daily Nuts Become Qiaqia’s Future Main Category

Qiaqia’s food market is not only in China. In 2018, Qiaqia Food introduced a well-known brand in the global strategic positioning consulting field, Reese China, as a strategic consulting partner, to adjust its strategic positioning and focus on categories in order to achieve a breakthrough of 10 billion yuan. In the future, Qiaqia will focus on categories under the guidance of category strategy, making daily nuts the main category in the future.