Leisure food once again started cross-border marketing with the beauty brand. This time, Qiaqia Food and Chunji launched a mask in cooperation. Whether it is Qiaqia Food or Chunji, this mask is the first cross-border attempt for both sides.

In recent years, time-honored snack foods have a strong demand for cross-border marketing, and they often seek cross-border cooperation with beauty brands. As pointed out by industrial insiders, beauty makeup is also a favorite format for young girls at present. Many brands have strengthened their stickiness with the new generation of consumers through cross-border cooperation with beauty makeup brands in a low-cost, high-efficiency and maximized way. In the future, the development trend of fast food products in China is multi-scene, multi-dimensional, multi-demand and multi-satisfaction.

In recent years, more and more enterprises have joined the ranks of cross-border marketing. However, industrial insiders said that the effect of one cross-border marketing is limited. Cross-border marketing with a layout of 3 to 5 years has become a medium and long-term strategy for enterprises.