The Leisure food, commonly known as “Snacks”, is a category of fast-moving consumer goods. It is the food that people eat in their leisure time and rest. The whole food may be divided into cereal leisure food (baked, puffed and fried), candy chocolate, nuts fried, leisure bean products, leisure vegetarian fruits and vegetables, dried meat jerky, jelly, preserved fruit, western dessert pie and other large categories. Eating leisure food may relieve people’s psychological pressure and help people to relieve their emotions and keep their mood at ease. The Leisure food has gradually become an essential part of people’s daily consumption.

The leisure food industry in China has a great potential in scale, but the development level of various categories is different. The mainstream market dominated by baked goods, candy chocolate, puffed food, biscuits and other leisure foods is highly competitive, and its market share is occupied by international leisure food giants. In contrast, the roasted seeds and nuts are in the early stages of development in terms of the sales scale and industrial production. The industry concentration is not high. It is a blue sea area where international giants have not yet formed a dominant position and has huge development space. The roasted seeds and nuts are rich in fat, sugar, protein, vitamins and minerals, and are typically representative of healthy leisure foods. Benefiting from the healthy consumption trend, the consumption of the roasted seeds and nuts has increased rapidly.

According to the data, the market size of enterprises above the designated scale in the roasted seeds and nuts industry rose from 97.5 billion yuan in 2012 to 147.3 billion yuan in 2017, with an annual compound growth rate of 8.6%. ASKCI Consulting initially estimated the sales volume of the national roasted seeds and nuts industry to be 157 billion yuan in 2018, an increase by 6.58% on a year-on-year basis.