At the 2018 annual shareholders’ meeting of Qiaqia Food held last Friday, the Company Chairman Chen Xianbao pointed out that, the Company would fully position the nut field and make a decision to “all in nuts” to upgrade and enrich the product categories and brands of the nut industry.

The core area of the cover page of the 2018 Qiaqia Annual Food Report has been printed with the slogan Focus on the Nut Quality for 20 Years, instead of the slogan Happy Taste from the previous years. From this point of view, Qiaqia is trying to differentiate itself from its competitors and push the Company to change from the product-driven to brand-driven.

From the “Melon Seeds” to Emphasizing “Nuts”

There is no home for the nuts fried. In fact, common nuts may be generally divided into two types: One is seeds, such as the sunflower seeds, cushaw seeds, peanuts, etc. The other is tree nuts, such as the pecan and Hawaiian fruits.

Therefore, Chen Xianbao stressed that, the move is not a “transformation”, but rather a clearer “positioning” of the Company, focusing on the “nut making”. “Qiaqia Quality Assurance means Quality Assurance”, improve the R&D capability and intelligent manufacturing of new products, continuously refine operating costs, and realize the value-added, efficient, flexible and safe supply chain services. As for the control over the upstream, the Company insists on the fresh strategy of “fresh from the source”, increases the control over the upstream, continuously promotes the overseas direct harvest of nuts, improves the freshness, and relies on the Thai factories and future overseas raw material planting bases to realize the overseas direct supply of overseas products, reduce the supply radius and improve the freshness.