As a variety started developing earlier, the e-commerce development of snack food is almost synchronous with retailing e-Commerce. Since 2010, the snack food e-commerce traders represented by Be&Cheery and Three Squirrels have been founded successively; from 2014 to 2016, except e-commerce enterprises, some offline enterprise started laying out on internet along with the trend. While online participants are increased, the snack food e-commerce traders started rapid growth, and preliminary laid the foundation for “three super companies and multiple powerful companies” pattern; from 2017, with disappearance of online bonus, the top three pattern of Three Squirrels, Be& Cheery and BeStore has been confirmed, and the war to occupy market share started officially. In the meantime, with the start of the new era for retailing, the industrial giants turn to new retailing in succession.

According to medium and short term market development trend, the online inventory is still the key point due to multiple snack food varieties, short service life and less hot varieties. Statistics show mainstream brands have hundreds of products. For instance, BeStore’s SKU quantity reaches nearly 1400, Xufuji and Laiyifen have over 1000 products, and Be& Cheery has over 500 product varieties. However, with gradual disappearance of online flow bonus, the new retailing comes into being. The leading enterprises lay out in new retailing to win the good opportunity in subsequent competition. Therefore, in a medium or long run, it is an important trend to acquire offline growth through new retailing.