Three Squirrels said according to the data of the recent month, the searching frequency of “Three Quirrels” on Tmall platform is 2.69 times as that of “nuts”. Three Squirrels has become the representative of nuts products. For Three Squirrels, the reduction of online flow bonus does not mean a limited online growth, while the offline space is more extensive. The Company said the snack food industry is of trillion Yuan market, and online penetration rate is only 19%. In the future, the emphasis will be offline market. The Company will actively deploy Feeding Stores and Small Stores rather than simply copying online products. The core point is to apply online advantages to offline supply chain and channel terminal through digital strategies. For instance, it aims to realize supply chain front-loading and efficient organization through digital strategy as driven by digitalization, and start all over again the supply chain and channel terminals by means of digitalization. As of July 20, 2019, Three Squirrels have opened 90 stores. In the 17 stores established in 2018, 47% have recovered the costs. 

The current mode of Three Squirrels is “manufacture-based own brand multi-business-types retailer”, and it is actively cooperating with multiple social e-commence platforms.