Recently, the snack food brand Be&Cheery launched “Reunion Present” for the Middle Autumn Day, including two categories and four series products. It is worth mentioning that the moon cakes gift box is another result of teamwork with the Summer Place after the Spring Festival and the Dragon Boat Day in 2019.

In 2015 Be&Cheery launched the “special moon cakes” containing elements traditional Chinese culture. The first batch of 200,000 moon cakes gift boxes were sold out immediately; moreover, the collection proportion of the product is 50% while repurchase rate is 67.8%. For the Mid-Autumn Day this year, Be&Cheery launches the upgraded cyber celebrity “special moon cake”, and has created the “scheming rabbit” product five years in a row. With cutting-edge technology, it provides the “fluid custard” moon cake gift box with high cost performance.

Inheriting the Summer Place style for the Spring Festival and the Dragon Boat Day, this year, Be&Cheery continuously cooperates with the Summer Palace to jointly launch the “Moonlight Peace” gift box. Based on the creativity of “palace lamp”, the products integrate mainstream tastes such as custard and salted egg yolks with new tastes such as rose, Pu’er tea and nuts and adopt crystal, mango-flavored and wine-flavored skins.

Moreover, in order to guarantee product quality, Be&Cheery enabled whole process cold chain delivery, and meanwhile put forward the concept of gift with small size and flexibility so as to provide new choice for the young generation consumers.