With improvement of people’s living standard, the food structure in China turns from subsistence pattern to taste-based, nutrient and entertainment-oriented pattern, and the snack food becomes more popular. Especially in recent years, the snack food market in China is changed greatly, and snacks become mainstream food gradually. At present, the snack food with fine package, convenient consumption and good tastes are leading in the market.

　　According to the Report on Snack Food Industry Development under Consumption Upgrading released by the Ministry of Commerce, as consumption upgrading speeds up and emerging retail channels rise rapidly, the snack food industry develops rapidly featured in “fast, extensive, various, changing”. It will become the most promising and most vigorous industry in the fast-moving consumer goods market. Report shows in the ten years from 2006 to 2016, the gross output of snack food industry is increased from RMB 424.036 billion to RMB 2.21564 trillion, increasing 422.51%. By 2020, the total industrial scale of the industry is expected to approach RMB3 trillion. As propelled by the internet, the snack food e-commerce also starts rapid growth.