As the people’s living standard improves, the healthy, green and organic foods gain more attractions of people. Nuts become the favorite snacks in modern time. The nuts industry makes innovation and upgrading continuously for shelled and unshelled products, roughly processed and fine processed products, single products and complex products, and the market scale is expanding rapidly. Wolong as the leading brand of high-end mixed nuts in China firstly advocates the consumption idea of “Wolong Everyday Nuts Lead a Healthy Way of Life”, and leads the “mixed nuts” trend of the entire nuts industry. In the products end, Wolong Everyday Nuts control current consumption trend by innovating tastes, and adopt targeted method to attract targeted people. In the marketing end, Wolong marketing network covers entire China. It has over 300 municipal and prefecture agencies, including traditional circulation and supermarket channels, as well as e-commerce and TV shopping channels.

In this year, Wolong Everyday Nuts target at brand entertainment marketing, and gradually turn to brand communication by virtue of internet bonus.

In the beginning of the year, Wolong Everyday Nuts cooperated deeply with the TV series “All is Well”, and rapidly created the brand influence of Wolong by immersed plot placement and high frequent exposure.