“Mixed snacks” have sprung up!
To mention 2019 star casual snack category, the mixed “New snacks” of Daily Nuts are a worthy one.
The mixed snacks of the “Daily Nuts” have sprung up
As an upgraded version of the traditional nut snacks. Daily Nuts have sprung up. The heat has soared year after year since 2016. According to the latest data released by iResearch Institute, 82.4% of the young consumers prefer to buy mixed snacks than traditional single nuts.
In 2019, Daily Nuts will continue to grow at a high speed. Industrial analysts pointed out that the growth rate of the “Daily Nuts” category has exceeded 200%.
According to the White Paper on the Insight to the Consumption Trend of 2019 Nut and Roasted Seeds Industry, the penetration rate of Tmall consumers of Daily Nuts in the nut categories rose to 47% from 17% in 2017. According to the calculation data of Tmall platform, the market size of the Chinas “Daily Nuts” has reached 6.5 billion yuan in 2018. It is estimated that the domestic market of Daily Nuts will reach 20 billion yuan by 2021.