Recently, the newly launched Baicaowei has attracted the attention of the food industry. On the new visual geometric packaging of Baicaowei, an additional logo for the “poverty alleviation products” has been added. As understood, recently, a total of 116g of newly fragrant pancakes and dried beef (original flavor) have been added to Baicaowei. Different from the past, this time it cooperated with the governmental agencies in the origin of food to develop the poverty alleviation products, marking the constant deepening of the industrialization road of the targeted “poverty alleviation” with Baicaowei.

How do local agricultural and sideline products get out of the local area and realize the industrialization? “Pan-fried pancakes”, an anti-poverty product recently launched with Baicaowei, are a representative. Not long ago, Baicaowei reached a strategic co-operation with Yanbian Korean Autonomous Prefecture in Jilin Province by developing Dunhua pancakes with the local characteristics and entering the scene of the meal replacement.

Baicaowei follows the new trend of the leisure food consumption, constantly innovates products, and successively introduces daily nuts, freeze-dried series, energy series and other products to meet consumer’s demand for the nutrition, health and personalization of food. In 2018, Baicaowei will be slogan you may “taste all over the world”. It will convey the new concept of a brand with the diverse and diversified Baicaowei and value for the money, to select the best ingredients for consumers throughout the world.