New Hope Caogenzhiben Group and Huiji Food Reach Strategic Co-Operation to Move Forward into Trillion-Level Casual Snack Market

On December 26, 2019, New Hope Caogenzhiben and Huiji Food held a signing ceremony for the strategic co-operation in Chengdu. Mr. Xi Gang, president of the Caogenzhiben, and Mr. Lv Jingang, chairman of the Huiji Food attended the ceremony and executed the Contract. Mr. Liu Yonghao, chairman of the New Hope, also congratulated the signing through the video. He pointed out that “this co-operation is a powerful combination of the New Hope and Huiji Food, and in the future both Parties hereof will integrate their respective advantageous resources and jointly promote the development of the casual snack industry in Sichuan”.

After nineteen (19) years of the development, Huiji Food has successfully created three major brands: Huiji Food, HAO BAO SHI and you Ni Yi Mian. In the particular, HAO BAO SHI brand, as one of the leaders in the subdivision of dried bean products, has possessed well-developed production technology and stable scale, has also established well-developed sales channels, and has established a good brand awareness at the C-end consumer level after the years of the operation. Caogenzhiben’s strategic co-operation with the Huiji Food is a powerful combination, which will open a new chapter in the Huiji Food and promote the rapid development of Sichuan’s casual snack.