Growing continuously, Laiyifen enjoys a strong performance in its whole-channel layout + intelligent retails

As one of the earliest leading enterprises in the snack food industry, Laiyifen has created the chain business mode of snack food with its strong performance. It is also powerful in whole-channel layout and intelligent retails and keeps growing. Laiyifen has been taking the lead in the industry, and a better development in the future is expected.

At present, Laiyifen has formed a whole-channel terminal network system, covering online and offline channels including direct outlets, franchised stores, special channels, e-business and self-run APP platforms. Meanwhile, the Company continuously realizes intelligent coordinative development of online and offline channels through information upgrading and technology enabling.

One of the highlights is the new category expansion and development in recent years. The person in charge of Laiyifen said “in order to meet multi-level demands of consumers, we strengthened global direct procurement in the last few years, launched distinctive bread with short shelf life, aroma pack, and deepened and upgraded categories of grain, oils and seasoning, fast food, alcohol and beverage, prepared beverage, freshly brewed coffee and ice cream to greatly enrich product amount and levels and meet living needs of different consumers.”