——New online experience, new enterprise channels, new industrial choices

The 14th China Roasted Seeds and Nuts Exhibition Online Fair opened grandly on April 17, 2020 on www.chinanutexpo.com.

This is the first online exhibition of China’s Roasted Seeds and Nuts industry.

From its foundation in 2006, China Roasted Seeds and Nuts Exhibition has been developed to the most influential and most authorized gala for the entire industrial chain of global Roasted Seeds and Nuts with the largest scale, the most extensive information, the highest turnover and the most participants through offline cultivation and development in the past dozens of years.

In order to continuously extend and develop this industry, the China roasted seeds and nuts exhibition website (www.chinanutexpo.com) comes into being. “China Roasted Seeds and Nuts Exhibition” sufficiently uses mobile internet technology to set up online business scenes and apply online enterprise display, agents online shopping, negotiation with manufacturers and industry release.

This online fair shows the following new characteristics

I. New online experience

1. Multiple surprises in experience are provided during the warm-up period (March 25 - April 15). The exhibition website (www.chinanutexpo.com) will continuously introduce abundant news and contents of the exhibition from all aspects and all levels. Visitors and exhibitors could directly access to seven online exhibition zones, exhibitors’ booth, introduction to information and themed trade activities of multi-events of the entire industrial chain every day, and introduction to industrial authorized data of conference video and materials and in-depth economy analysis by clicking banner and floating windows on the homepage.

2. Rich experience can be acquired during the exhibition period. On April 17, the opening date of the exhibition, China roasted seeds and nuts exhibition website offered live video streaming for the opening ceremony of online fair. In terms of exhibition experience, the online fair is designed with display functions such as product display, product video play, automatic generation of exhibitor’s QR code and individualized exhibit arrangement based on enterprises’ demands. While realizing publicity of enterprises’ products and brands, the online fair integrates diversified methods such as live video streaming to reach online and offline real-time global trade and interaction. Meanwhile, during April 17 and April 19, product promotion and preferential promotion live video streaming activities for food (gradients), equipment and additives are carried out 24h per day. Many celebrities in the industry are invited to deeply analyze enterprise hotspots and industrial pain points such as market, marketing and brands that enterprises concern.

II. New enterprise channels

The online fair has attracted attention of the industry since February when the news was released. As the online fair entered the warm-up period during March 25 and April 16, enterprises enrollment and dealer appointment entered outbreak period. The online fair sets seven exhibition zones, respectively Ming Te You Xin Food Zone, International Nuts Exhibition Zone, Roasted Seeds and Nuts Zone, Fruit Snacks and Dried Fruit Zone, Raw Materials and Ingredients Zone, Processing and Packaging Machine Zone, Packing Materials Zone and Free Brand OEM zone. The online fair covers nearly 1000 exhibitors of the entire industrial chain, and will show tens of thousands hot sales. By then, Large (Spring) Fair for the Purchase& Supply of Chinese and Foreign Roasted Seeds and Nuts will carry out simultaneously. Exhibitors including domestic and foreign raw materials suppliers, processors, dealers, shopping malls and chain stores will gather online. About 300,000 visitors are expected to take part in the online fair, with predicted turnover of RMB 2 Billion.

III. New industrial choices

This online fair is the new choice and new start of the industry to develop the market and explore new development.

The industry will adopt the innovative online + offline exhibition mode, and combine internet and big data to create 24h-365d online trade, and become the new platform for targeted business service of enterprises. It applies online enterprise display, product selection and manufacturer communication, and actually realizes the permanent new service platform and window not limited by contents, form, scale, region and participation methods.

Serving industrial progress and enterprise development is the lofty objective and tenet of China Roasted Seeds and Nuts Exhibition. Under unity and joint endeavor of the entire industry and through arduous cultivation of dozens of years, we always strive to build the online and offline exhibition into the new platform for whole industrial line business service, create new platform for marketing complex, new platform for information release and communication, new platform for brand publicity and spreading, and new platform for investment trade and cooperation.