On May 17, China Food Association officially released group standards of “General Requirements for Children’s Snacks”. It is learned that this is the first standard about snack foods in China, and also the first standard regarding “children’s snacks”.

The group standards of “General Requirements for Children’s Snacks” shall be implemented from June 15. The standard divides children to two stages according to different ages: preschool children are from 3 to 6 years old, and school-age children are from 6 to 12 years old. In accordance with growth characteristics of children at different ages, various nutrient demands are confirmed. The standard regulates less sugar, salt and oil content in healthy diets for children, and regulates limit of sodium chloride, sucrose and fat. Moreover, the safety for children shall be considered sufficiently in package design safety.

Yang Yinfen, CEO of BeStore believed among the focused segmentation snack markets, children’s snacks is the segmentation market most difficultly to control under the guideline of high-end strategy. “We will break through the most difficult segmentation market, rebuild various structures of the entire enterprise, and propose higher requirements for ourselves”. Yang disclosed that BeStore will continuously launch product upgrading based on group standard of children’s snacks.