On May 25, Baicaowei launched “TongAnAn Series”. This is a new series of products for Baicaowei in 2020 after the “New Meat Era”. It is also one of the important layouts of the “diversified” strategy for the subdivision of people and scenes.

In recent years, Baicaowei has focused on a “diversified” brand strategy, ranging from the “flavor of the year” series gift boxes for the Spring Festival scenes to the “Baiwei Qianxun” with different combinations of eating methods in the corresponding seasons, to “Yige Liyou” that cuts into the daily accompaniment ritual scenes, “Jinri Nenngliang” for fitness crowd, to “Renzaorou” series that “focuses on health delicacies” this year, etc. By digging deep into the various subdivision needs of the crowd and scenes, Baicaowei has extended its brand reach to more fields.