On May 18, Laiyifen Co-founder and Chairman Shi Yonglei officially announced at the Laiyifen Brand Strategy Upgrade Conference that a brand “fresh snack” strategy will be upgraded. Laiyifen, which has been established for 20 years, has established the fresh snacks as its brand strategy for the next 10 years and will carry out the iterative upgrading of the whole industrial chain around freshness.

What are “fresh snack”? Shi Yonglei defines fresh snacks as: “fresh taste made now and supplied in a central kitchen”. Laiyifen shares the five standards of excellent fresh raw materials, fresh technology, fresh packaging, fresh production and marketing, and fresh distribution to safeguard the systematic protection of fresh snacks. In the meanwhile, it releases all-“fresh” logo design, fresh snack gift boxes and future concept stores, drawing a dividing line in China’s traditional snack industry. Fresh snacks will soon open the second half of the snack industry.