In
2019, Three Squirrels have just earned over 10 billion yuan. Chairman Zhang
Liaoyuan has put forward a great vision of RMB 10 billion yuan. Ten-fold income
growth in the next 10 years means that the compound growth rate will need to be
satisfied by approximately 25%. to achieve this goal, Three Squirrels will
expand their business methods.
According
to the Chairman Zhang Liaoyuan, multi-brand, multi-category, on-line and
off-line restructuring and global marketing are the necessary measures for
Three Squirrels to achieve their 100 billion goals.
To
achieve its goal, the Company has launched four new categories: Instant food,
baby food, pet food and wedding gifts. Three Squirrels will play differently
according to the different categories.
In
addition to broadening categories, Three Squirrels will focus on on-line and
off-line reconstruction in channel construction this year. After the completing
of on-line and off-line reconstruction, the Company is confident that off-line
will bring good profits and proposes the goal of opening 10,000 small shops in
5 years.